When I was a kid, I used to spend some time during summer holidays helping (or pretending to help) in my uncle’s grocery shop. One of my tasks was to prepare orders that his customers made over the phone. He spent a good deal of his time on the phone with the neighbourhood’s old ladies, carefully noting down every little detail of their requests on a small piece of paper that he would then hand over to me. Once the order packages were ready, he would carry them all to way to his old Datsun van and off he went. This was delivery day.
Cross-selling is a skilful art of introducing customers to complimentary products that they don’t yet know they need. It’s not only about boosting your bottom line by selling more stuff to the same customer, it’s also about improving that customer’s overall experience.
We’ve all been in the would-you-like-a-freshly-baked-croissant-with-your-cappuccino situation. It feels natural to say yes, so it must be right. And it’s a win-win scenario from both perspectives – the café squeezes higher profit from the same customer and the customer leaves the place happier than he entered it.
HAPPY DAYS! We are very glad to announce that we have been considered the Best Company in eCommerce Services by ACEPI. The awards ceremony took place in Lisbon and it was one of the events of the Portugal Digital Week.
ACEPI is an independent organisation from Portugal that aims to promote the digital economy in close cooperation with Portuguese and European public entities.
This is the second time BySide’s work is recognized by ACEPI. The first time happened in 2012 with the eCommerce Innovation award.