BySide @ WebSummit | Wednesday

Written by Renata Castro , posted November 10, 2016

WebSummit’s second day began with quite unexpected news, with Donald Trump’s victory striking many attendees as a surprise. Sure, WebSummit’s not about politics – but it would be naïve to pretend that technology as an industry will not suffer any impacts from such a major political shift. Proof of that is that one of WebSummit’s first speeches on […]

BySide @ WebSummit | Tuesday

Written by Renata Castro , posted November 09, 2016

After all the rush of having everything ready for the big opening, we found our experience to be as hectic as we had imagined. With nearly 50 thousand expected attendees, a lot of brand new projects and startups, talks and workshops filling the schedule, this has been full-on experience in taking lead activation closer to a broader audience. The […]

What is Net Promoter Score (NPS) and how to use it

Written by Renata Castro , posted November 02, 2016
PROstudio tdes / Flickr

In the age of predictive analytics, businesses are always looking for the next crystal ball to solve the riddle of customer behaviour. Algorithms are supposed to tell you who’s most likely to buy again. Machine learning processes are expected to infer customer satisfaction levels from huge data sets. Artificial Intelligence is taking over and we just can’t get enough of it. Providing we’re still in charge, of course (hold your horses, Skynet!).

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