When building a webpage, design and content are always major concerns. Decisions over these matters are often difficult to take: everyone has an opinion based on their personal taste and on what they think will work best. But if you are focused on driving performance, decisions should not rely on these subjective views – your […]
Earlier this month over 3.5 million people around the world stopped what they were doing to see two bots chat. They headed to live streaming platform Twitch where Vladimir and Estragon, two modified Google Home speakers running the Cleverbot AI software, were exchanging mesmerizing yet somehow disappointing arguments about life, god’s existence and their appreciation of waffles.
Call Tracker – the basics If calls are one of your sales channels – and for most companies, they still are – then you should learn about Call Tracking. Whilst analytics tools are usually great to measure whatever happens online (conversions included) it’s often very difficult to know which particular marketing effort generated […]