What’s wrong with marketing today?

Written by Marta Pereira , posted August 24, 2016
Online marketing concept - Marketeer working at the desk

What a silly question, heh? After all, we live in a world where marketing managers are empowered by data that helps them understand who their target is, where it is and which are the best ways to communicate and engage; where decisions are not merely a result of someone’s intuition; rather, they are based on detailed performance measurements. Marketing has become less about inspiration and more about science and engineering.

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