A Quick Guide to Call Tracking
Written by Marta Pereira , posted December 15, 2016
Call Tracker – the basics If calls are one of your sales channels – and for most companies, they still are – then you should learn about Call Tracking. Whilst analytics tools are usually great to measure whatever happens online (conversions included) it’s often very difficult to know which particular marketing effort generated […]
Newsflash: there’s no such thing as digital sales
Written by Marta Pereira , posted October 26, 2016
When I was a kid, I used to spend some time during summer holidays helping (or pretending to help) in my uncle’s grocery shop. One of my tasks was to prepare orders that his customers made over the phone. He spent a good deal of his time on the phone with the neighbourhood’s old ladies, carefully noting down every little detail of their requests on a small piece of paper that he would then hand over to me. Once the order packages were ready, he would carry them all to way to his old Datsun van and off he went. This was delivery day.