Micro-moments: what are they and what do they mean for marketing?

Written by Marta Pereira , posted February 22, 2017
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Marketing has always been about understanding the consumer decision process. Back in the 60s, when the discipline was starting to grow, authors Engel, Kollat, and Blackwell (1968) published what is known to be the first Consumer Decision Model, which after a number of revisions looked like this (…)

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