BySide @ WebSummit | Tuesday
Written by Renata Castro , posted November 09, 2016
After all the rush of having everything ready for the big opening, we found our experience to be as hectic as we had imagined. With nearly 50 thousand expected attendees, a lot of brand new projects and startups, talks and workshops filling the schedule, this has been full-on experience in taking lead activation closer to a broader audience. The […]
What is Net Promoter Score (NPS) and how to use it
Written by Renata Castro , posted November 02, 2016
In the age of predictive analytics, businesses are always looking for the next crystal ball to solve the riddle of customer behaviour. Algorithms are supposed to tell you who’s most likely to buy again. Machine learning processes are expected to infer customer satisfaction levels from huge data sets. Artificial Intelligence is taking over and we just can’t get enough of it. Providing we’re still in charge, of course (hold your horses, Skynet!).
Newsflash: there’s no such thing as digital sales
Written by Marta Pereira , posted October 26, 2016
When I was a kid, I used to spend some time during summer holidays helping (or pretending to help) in my uncle’s grocery shop. One of my tasks was to prepare orders that his customers made over the phone. He spent a good deal of his time on the phone with the neighbourhood’s old ladies, carefully noting down every little detail of their requests on a small piece of paper that he would then hand over to me. Once the order packages were ready, he would carry them all to way to his old Datsun van and off he went. This was delivery day.