A Quick Guide to Call Tracking

Written by Marta Pereira , posted December 15, 2016
Girl making a call

  Call Tracker – the basics   If calls are one of your sales channels – and for most companies, they still are – then you should learn about Call Tracking. Whilst analytics tools are usually great to measure whatever happens online (conversions included) it’s often very difficult to know which particular marketing effort generated […]

3 Clever Ways to Use (Real) Marketing Automation

Written by Marta Pereira , posted November 16, 2016
Automation Illustration

What is Marketing Automation? If you work in marketing and haven’t been living in outer space for the past few years, then you are probably familiar with the concept of Marketing Automation. To be honest, the term is quite self-descriptive: put simply, it’s the ability to automate marketing tasks. The goal is to free people […]

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