The Lead Activation ManifestoWritten by Marta Pereira , posted August 24, 2016
Marketing has become too complex.
Marketing has become more about tools than about what people do with them.
Marketing has become more about talking and less about doing.
Lead Activation aims to change this and make marketing simpler, faster and entirely about selling more and making people (customers) happy. Its goal is to empower marketing managers to become strategists and to take advantage of the incredible technological capabilities made available to them today in order to make processes more efficient and achieve better results.