"lead activation"

BySide @ WebSummit | Tuesday

After all the rush of having everything ready for the big opening, we found our experience to be as hectic as we had imagined. With nearly 50 thousand expected attendees, a lot of brand new projects and startups, talks and workshops filling the schedule, this has been full-on experience in taking lead activation closer to a broader audience. The […]

The End of the End of Internet Marketing (as we know it, of course!)

Let’s face it: everything changes. In the past things were slower. Nowadays, they are faster and faster. Everything changes. Everything evolves. That’s normal. In the on demand and real time economy, tomorrow is not only another day. Tomorrow is a brand new day.

So whenever I hear that something is ending, at least as we know it, I think: so what?

Change and innovation don’t usually happen in a blitz! Usually they are a result of a combination of variables at the right moment with creativity or, sometimes, just a sense of opportunity. But it’s rarely the end of something.

What’s wrong with marketing today?

What a silly question, heh? After all, we live in a world where marketing managers are empowered by data that helps them understand who their target is, where it is and which are the best ways to communicate and engage; where decisions are not merely a result of someone’s intuition; rather, they are based on detailed performance measurements. Marketing has become less about inspiration and more about science and engineering.