Three helpful tips when dealing with shopping cart abandonment
Written by Renata Castro , posted March 24, 2017
Disclaimer: There are no miracles. Shopping cart abandonment will probably always exist. That’s a fact every company has to deal with. However, there are things you can do to minimize it. There’s a visitor in your checkout page. He adds a product to the shopping cart and leaves. This is a common reality for […]
Newsflash: there’s no such thing as digital sales
Written by Marta Pereira , posted October 26, 2016
When I was a kid, I used to spend some time during summer holidays helping (or pretending to help) in my uncle’s grocery shop. One of my tasks was to prepare orders that his customers made over the phone. He spent a good deal of his time on the phone with the neighbourhood’s old ladies, carefully noting down every little detail of their requests on a small piece of paper that he would then hand over to me. Once the order packages were ready, he would carry them all to way to his old Datsun van and off he went. This was delivery day.
How to use product recommendations to promote cross-selling
Written by Juste Semetaite , posted October 19, 2016
Cross-selling is a skilful art of introducing customers to complimentary products that they don’t yet know they need. It’s not only about boosting your bottom line by selling more stuff to the same customer, it’s also about improving that customer’s overall experience.
We’ve all been in the would-you-like-a-freshly-baked-croissant-with-your-cappuccino situation. It feels natural to say yes, so it must be right. And it’s a win-win scenario from both perspectives – the café squeezes higher profit from the same customer and the customer leaves the place happier than he entered it.