Call Tracker – the basics If calls are one of your sales channels – and for most companies, they still are – then you should learn about Call Tracking. Whilst analytics tools are usually great to measure whatever happens online (conversions included) it’s often very difficult to know which particular marketing effort generated […]
The number of users accessing the Web through mobile devices has been increasing very significantly. According to StatCounter telemetry data, in October 2016, for the first time in history mobile usage surpassed desktop.
What is Marketing Automation? If you work in marketing and haven’t been living in outer space for the past few years, then you are probably familiar with the concept of Marketing Automation. To be honest, the term is quite self-descriptive: put simply, it’s the ability to automate marketing tasks. The goal is to free people […]