The Relationship between Personalisation & SEO: love or hate?

Written by Juste Semetaite , posted April 21, 2017

Although personalisation in search marketing is not something new, many brands still struggle to understand and utilise its potential to create a better user experience. However, 94% of those companies that commit to improving their customer experience through personalisation see “higher engagement and conversion rates”. The evidence of the effectiveness of personalisation is overwhelming. Consumer […]

Three helpful tips when dealing with shopping cart abandonment

Written by Renata Castro , posted March 24, 2017

  Disclaimer: There are no miracles. Shopping cart abandonment will probably always exist. That’s a fact every company has to deal with. However, there are things you can do to minimize it. There’s a visitor in your checkout page. He adds a product to the shopping cart and leaves. This is a common reality for […]

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